Articles of ‘Experiential Art Fair’

The Global Art Fair Or How ARCO Invented the ‘Experiential’ Art Fair

The Global Art Fair Or How ARCO Invented the ‘Experiential’ Art Fair

By Paco Barragán
The 20th century knows basically three typologies of art fairs: modern, contemporary and global. The Armory Show represents the modern, or “artist-frame-to-frame,” art fair: organized by the Association of American Painters and Sculptors in 1913 in New York, it represented 1,300 works hanged frame-to-frame on the walls in 18 partitioned spaces, [...]